The Positives of Hardwood Floors
Beauty
Real hardwood floors have unique natural characteristics—no two planks are ever the same. Their rich beauty and authentic appeal make them stand out from any wood-look alternatives. We love the warmth, charm, and calming atmosphere they bring to a space, creating a sense of comfort and sophistication. While colors and styles may shift with trends, hardwood flooring remains a timeless choice, adding lasting value and elegance to residential homes for generations.
Durability
Durability is key when choosing flooring, and hardwood stands the test of time. Used in homes and buildings for centuries, no other flooring matches its longevity—many wood floors are 100–200 years old and still in use. Unlike other materials, hardwood can be refinished to restore its beauty and adapt to evolving color and sheen trends. Built to withstand the demands of busy families, pets, and daily wear, hardwood remains unmatched in resilience and timeless appeal.
Sustainability
Wood is a renewable natural resource, making hardwood flooring an eco-friendly choice. Sustainable forest management ensures responsible harvesting with minimal environmental impact. Compared to other flooring materials, wood requires fewer raw materials, less energy, and fewer natural resources to produce. As a carbon-neutral material, trees absorb carbon dioxide while growing, and wood products continue storing carbon throughout their lifespan. Plus, hardwood floors help reduce landfill waste—they can last a lifetime and be refinished instead of replaced.
Value
Hardwood floors offer exceptional value, effortlessly complementing any décor and style without needing replacement. They are the only flooring choice that actively increases a home’s resale value, making them a key selling point in real estate listings. Highlighted as a premium feature, hardwood flooring provides a strong return on investment, with a lifespan exceeding 100 years. Timeless, durable, and highly desirable, hardwood floors remain a smart and lasting investment for homeowners.
Maintenance Recommendations
- Sweeping with a broom or a dry, soft microfiber dust mop on a daily basis.
- Vacuum using the bare floor option/setting once a week or as necessary.
- Spills should be cleaned up immediately with a dry or slightly damp cloth.
- A professional wood floor cleaning product should be used monthly.
- A maintenance coat may be necessary should floors start to look dull or finish showing signs of wear.
- Apply felt pads underneath all furniture feet.
- Complete sand & finish is recommended when there is damage to the floors, such as deep scratches, and dents, and the finish has worn away completely in high-traffic areas.
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